Privacy Policy

1. About This Privacy Policy

This Privacy Policy applies to personal information provided to or collected by Asha Matrimony through our website, matrimonial registration process, forms, telephone calls, WhatsApp, email, office interactions and matchmaking services.

By providing information to us or using our services, you acknowledge that your information may be handled as described in this Privacy Policy, subject to applicable law.

2. Information We May Collect

The information collected depends on the matrimonial service you request and the information you choose to provide.

Personal & Contact Information

• Name
• Age and date of birth
• Gender
• Telephone or mobile number
• Email address
• Residential city, state or country
• Contact information provided by a parent or representative

Matrimonial Profile Information

• Marital status
• Education and qualifications
• Profession, employment or business information
• Family background
• Language and community preferences
• Religion or community information where voluntarily provided
• Lifestyle and matrimonial preferences
• Preferred age, location, education or profession of a prospective match
• Other information voluntarily provided for matrimonial matchmaking

Photographs & Biodata

Members may provide photographs, matrimonial biodata and other profile material for use in the matchmaking process.

Documents

Where appropriate for a service or verification process, we may request documents or supporting information relating to identity, age, education, marital status or other profile information.

3. Information Provided by Family Members

In many matrimonial searches, a parent, sibling, relative or authorised representative may contact Asha Matrimony on behalf of the prospective bride or groom.

If you submit information about another person, you should have appropriate authority or permission to provide that information for matrimonial purposes.

Where necessary, Asha Matrimony may contact the prospective member or representative to confirm information or service requirements.

4. How We May Use Personal Information

Information may be used for purposes connected with providing and operating matrimonial services, including:

• Creating and maintaining a matrimonial profile.
• Understanding matrimonial preferences and requirements.
• Searching for potentially suitable matrimonial proposals.
• Shortlisting profiles based on relevant search criteria.
• Sharing appropriate profile information with potential matches.
• Facilitating introductions between prospective matches or families.
• Arranging calls, meetings or communications where included in the service.
• Responding to enquiries and providing customer support.
• Managing memberships, service packages and account information.
• Processing or recording payments through applicable payment providers.
• Reviewing information for safety, quality or verification purposes.
• Preventing misuse, fraud or inappropriate activity.
• Maintaining records relevant to the service.
• Complying with applicable legal or regulatory obligations.

6. Sensitive & Personal Information

Some information voluntarily provided for matrimonial matchmaking may be personal or sensitive in nature, depending on the circumstances and applicable law.

Members should provide only information that is reasonably relevant to their matrimonial search and that they are comfortable using for the requested matchmaking service.

Where particular information requires consent or another lawful basis under applicable law, Asha Matrimony will handle such information accordingly.

7. Photographs

Photographs submitted for matrimonial purposes may be used as part of the member's profile and may be shown or shared with prospective matches as reasonably necessary for matchmaking.

Members should submit photographs they have the right and permission to use.

Members should not download, reproduce, publish or misuse another member's photograph without appropriate permission.

8. Contact Information

Telephone numbers, email addresses or other contact information may be used to communicate with members regarding registrations, matchmaking, proposals, service updates, meetings, support, payments or related enquiries.

Depending on the selected service and stage of an introduction, contact information may also be shared with a prospective match or their authorised family representative where reasonably required for the matchmaking process.

9. Communications

Asha Matrimony may communicate with members through telephone, email, SMS, WhatsApp or other communication channels provided or used by the member.

Communications may relate to:

• Matrimonial proposals
• Profile information
• Service enquiries
• Meetings or introductions
• Membership or package information
• Payments
• Customer support
• Important service or policy updates

Where required, promotional communications will be handled in accordance with applicable requirements and available communication preferences.

10. Payment Information

Where online payments are available, payments may be processed through an independent payment service provider.

Asha Matrimony may receive information relating to the payment, such as payment status, transaction reference, amount, date or information necessary for accounting and service activation.

Sensitive card or banking credentials handled directly by a payment provider are subject to that provider's security and privacy practices.

11. Website & Technical Information

When you visit the website, certain technical information may be generated automatically by your browser, device, hosting systems, security systems or analytics technologies.

This may include information such as:

• IP address
• Browser or device type
• Pages visited
• Date and approximate time of access
• Referral information
• Website interaction information

Such information may be used for website functionality, analytics, security, troubleshooting and improving user experience.

12. Cookies & Similar Technologies

Our website or third-party services integrated with the website may use cookies or similar technologies for functionality, analytics, security, remembering preferences or measuring website usage.

Users can manage cookies through their browser settings. Disabling certain cookies may affect some website features.

Where applicable law requires additional consent for particular cookies or technologies, the relevant consent mechanism should be provided.

13. Google Analytics, Tag Manager & Similar Tools

The website may use analytics, measurement or tag-management tools to understand website performance and user interaction.

Such third-party technologies may collect technical information in accordance with their respective privacy policies and applicable settings.

14. Third-Party Service Providers

Asha Matrimony may use service providers to support certain business functions such as:

• Website hosting
• Forms
• Payment processing
• Email or communication services
• Analytics
• Technical support
• Business administration

Information may be provided to such service providers where reasonably necessary for them to perform the relevant service, subject to applicable arrangements and legal requirements.

15. International & NRI Services

Asha Matrimony provides services to individuals and families in India and may also assist NRI and international clients.

Where a matrimonial search involves individuals located in different countries, information necessary for matchmaking may be communicated across locations or countries as part of providing the requested service.

The handling of personal information remains subject to applicable legal requirements and the circumstances of the service.

17. Accuracy of Information

Members are responsible for providing information that is accurate to the best of their knowledge and for informing Asha Matrimony when important profile information changes.

If information becomes outdated, such as marital status, contact details, employment, residence or matrimonial availability, members should contact us so relevant records can be updated.

18. Retention of Information

Personal information may be retained for as long as reasonably necessary for the matrimonial service, customer support, administrative records, dispute handling, fraud prevention, accounting, legal compliance or other legitimate business purposes.

Retention periods may vary depending on the type of information, service relationship and applicable legal requirements.

Information that is no longer reasonably required may be deleted, anonymised or otherwise handled in accordance with applicable requirements and operational needs.

20. Profile Closure

If a member marries, no longer wishes to receive matrimonial proposals, or wishes to discontinue the service, they should inform Asha Matrimony so that the profile or matchmaking activity can be reviewed and updated accordingly.

Profile closure does not necessarily require immediate deletion of every business record where retention is reasonably required or permitted by law.

21. Information About Other Members

Information received about another member through Asha Matrimony should be used only for genuine matrimonial evaluation and related family discussions.

Members should not:

• Publish another member's biodata online without permission.
• Use matrimonial contact details for unrelated marketing.
• Share photographs publicly without permission.
• Sell, commercially exploit or improperly distribute profile information.
• Use matrimonial information to harass, threaten or impersonate another person.

22. Children & Matrimonial Services

Asha Matrimony's matrimonial matchmaking services are intended for individuals who are legally eligible to marry under applicable law.

Our matrimonial registration services are not intended to solicit profiles for children who are not legally eligible for marriage.

23. Legal Disclosure

Information may be disclosed where reasonably necessary to comply with applicable law, legal process, lawful government requests, court orders, regulatory obligations, or to protect rights, security and users where permitted by law.

24. Fraud, Abuse & Safety

Information may be reviewed or used where reasonably necessary to identify suspected fraud, impersonation, misuse of matrimonial services, abusive conduct, security incidents or violations of applicable terms.

Where appropriate and legally permitted, relevant information may be preserved or disclosed for investigation, safety or legal purposes.

25. External Websites

Our website may contain links to third-party websites, social media platforms, payment providers or forms.

Once you access an independent third-party website or service, its own privacy policy and terms apply.

Asha Matrimony does not control the privacy practices of independent third-party websites.

26. Matrimonial Profile Verification

Asha Matrimony may request information or documents to assist with profile verification, depending on the selected service and circumstances.

Verification does not mean that Asha Matrimony guarantees every statement made by a member. Members and families should independently verify information they consider important before making a matrimonial commitment.

Please also review our Disclaimer for important information regarding matchmaking, profile information and matrimonial decisions.

27. Changes to This Privacy Policy

Asha Matrimony may update this Privacy Policy from time to time to reflect changes in services, website features, business practices or applicable requirements.

The current version will be published on this page with an updated revision date where appropriate.

28. Related Policies

This Privacy Policy should be read together with our other applicable website and service policies.

• Terms & Conditions
• Refund Policy
• Disclaimer
• Frequently Asked Questions